Short version: I am Vasant Chaudhary, an independent Google Ads freelancer working from Ahmedabad, India. Across five-plus years I have looked after 50+ accounts and more than $30M in ad spend, which has generated over $90M in revenue at an average return above 4x. Nearly all of it is e-commerce: Google Shopping, Performance Max, product feeds, Search and Demand Gen, for brands directly and as a white-label partner behind agencies. This page walks through how I actually work, from the first week on a new account to an ordinary month, how I handle time zones, and who I am and am not a good match for.
On a new account, Google Ads is not the first thing I open. The store's order export is. Before reading a single campaign, I want to know how many orders the business really received last month and what they were worth, so I can hold that up against what Google Ads claims it delivered. The two often disagree. Sometimes add to cart has been set up as a sale. Sometimes one purchase is recorded twice. Either way, every bid, budget and target that was set using those numbers was set using the wrong ones.
That small habit says a lot about how I work: establish what is true, then make changes. The rest of this page is the long version.
Who I am
Google Ads has been my full-time work for more than five years, and I have kept my own client work hands-on on purpose. If you work with me, the person who decides the strategy is the person who carries it out. You will not be sold by a founder and then handed to someone junior working from a template.
I also founded Improtics, my Google Ads agency, for engagements that need a team. Everything described on this page, though, is my own work: one specialist, one account at a time, done carefully.
What being a Google Ads freelancer means in my case
Put simply, a Google Ads freelancer runs your account personally instead of through an agency's layers. You gain focus and a single person who answers for the results. Your account is not sitting in a long list handed to junior staff, and the voice on your call belongs to the hands in your campaigns. The limitation is capacity. One person can only do so much, which is why a freelancer worth hiring needs dependable systems as well as skill.
In practice, for me, that means a written process for every account, a fixed weekly routine, and a firm ceiling on how many clients I take. If I cannot give your account the time it needs, I will tell you before we begin. For a buyer's checklist on choosing anyone in this role, see my guide on how to hire a Google Ads freelancer.
What I focus on
E-commerce and product feeds
Shopping and Performance Max can only work with the product data you give them. When titles are vague, categories are missing and custom labels are unused, there is a ceiling on what campaign changes can achieve. I review the feed early on every account, and I come back to it often, because generalists tend to leave it untouched.
Shopping and Performance Max
The majority of my accounts depend on Performance Max, Standard Shopping or a mix of the two. Doing that well involves sensible product grouping, keeping branded searches from flattering the results, stopping campaigns from bidding against each other, and reading Google's thin reporting with care. On one hardware and fasteners account, several Performance Max campaigns were all competing for the same items. Giving each product a single home ended that internal auction and freed budget for the products that had been buried.
Profit, not a flattering ROAS
A 4x return on a product with thin margins can still lose money. A 2x return on a product with generous margins can be very good business. I start from your margins and your break-even point, so the targets in the account reflect what you actually keep rather than a number that looks nice in a report.
White-label work for agencies
A big share of my work is acting as the Google Ads specialist behind an agency's brand. Their clients see the agency's name and receive the agency's reports, written in the agency's voice. My role is to be reliable, communicative and on time, and to stay out of sight.
How a new account starts
Week one: measurement
I test the conversion setup from start to finish. Does each purchase fire once? Are order values passed correctly? Are secondary actions kept out of the main conversion count? Do Google's totals roughly line up with the store's own records? I also agree with you which figure we will steer by: ROAS, cost per acquisition or profit.
Weeks two to four: structure and feed
Next I decide on structure, based on your catalogue, price points and margins, then work through the feed and record a starting point for every metric we care about. Budgets stay largely where they are until I understand how the account behaves. Changes are made in small, deliberate steps, so we can always tell which change caused which result.
What a normal month looks like
- Each week: search query review and negatives, budget and target changes where the data justifies them, and checks for disapprovals and feed errors.
- Each month: a written report in plain English on what I changed, the reason, the effect, and the plan for the coming weeks.
- Each quarter: a wider review of structure, any new campaign types worth testing, and whether the targets still match the business.
You will always know what was changed and why. If I get something wrong, you will hear it from me before you spot it.
How I communicate across time zones
My clients sit across US, UK and India hours, so most of my work runs asynchronously on purpose. Messages get clear replies within agreed response times, and live calls are kept for onboarding and scheduled reviews. For brands in the US and UK, the time difference often means work gets done while they are asleep. For agency partners, none of this is visible to their clients. The two things I hold myself to are being on time and being honest about the numbers.
How a Google Ads freelancer diagnoses a stuck account
Here is a situation I see often. An online store has a Performance Max campaign showing a healthy ROAS in every report, yet revenue has not grown and adding budget does nothing. This is the order I investigate in.
- Tracking. Is the reported conversion value genuine, or is it padded by add to cart events or duplicate purchases?
- Brand traffic. Is Performance Max claiming credit for shoppers who searched for the brand by name and would have bought anyway?
- The feed. Are the bestsellers described well and grouped so the campaign can find buyers for them?
- Structure. Is budget being shared evenly between products that perform completely differently?
Once those four are worked through, the explanation is usually clear, and it is seldom the one the brand expected. Doing this before moving any budget is what separates a Google Ads freelancer who diagnoses from one who guesses. If you are still weighing whether a freelancer, a consultant or an agency suits you best, I compare them in Google Ads consultant vs agency vs freelancer.
Freelancer, agency or doing it in-house
People often ask me what hiring a Google Ads freelancer actually changes compared with an agency or a hire. Here is my honest summary from the client's side.
| What changes | Working with me | Typical agency | In-house hire |
|---|---|---|---|
| Who makes the edits | Me, personally | Often a junior with a senior above | Your employee |
| Who you talk to | The same person who did the work | An account manager | Your employee |
| Depth in Google Ads | One channel, years of focus | Varies by who is assigned | Depends on who you can hire |
| Commitment | Monthly after an initial period | Often a fixed contract | A salary and notice period |
| Best when | You want senior, hands-on e-commerce work | You need many channels under one roof | Paid search is core and you have the volume |
Results from accounts I have run
These are the seven engagements on my homepage, each backed by a screenshot from the live account. The full write-ups are in the case studies section.
| Industry | Market | Headline result |
|---|---|---|
| Gun accessories and holsters | USA | 5.45x ROAS, monthly revenue from about $180K to over $400K |
| Japanese loungewear | USA | 9.09x ROAS, revenue up 70% year over year on nearly flat spend |
| Stationery and branded pens | USA | Monthly revenue up 80%+, ROAS up 15% to 5.06x |
| Hardware and construction | USA | 3.34x ROAS, revenue up 14% while CPCs rose 31% |
| eBike brand, new launch | UK | 5.72x ROAS, over £33,000 monthly revenue by month five |
| Portable power, new launch | UK | £4,000+ revenue at 4x+ ROAS within 14 days |
| Apparel brand | India | Roughly 4.06x conversion value to cost |
Every account is different and none of these are promises. They show the kind of steady, explained progress I aim for.
Who I work best with
- E-commerce and D2C brands running Shopping or Performance Max that want experienced, profit-led management instead of an account left on autopilot.
- Agencies that need a dependable white-label Google Ads freelancer behind their name, with reports ready to pass to their clients.
- Brands that have been burned before by a high-volume provider or a generalist, and now want someone who goes deep on a single channel.
Who should look elsewhere
I am the wrong Google Ads freelancer for you if price matters more than depth, if you need a large team available for in-person calls through US business hours, or if your accounts are mostly local lead generation rather than e-commerce. I do not offer SEO or social media either. If you need a bigger team or a white-label partner with more capacity, my agency may suit you better. And if all you need is an outside opinion rather than ongoing management, read when to hire a Google Ads consultant.
Frequently asked questions
What does a Google Ads freelancer do week to week?
For me, it means reviewing search queries and adding negatives, adjusting budgets and targets when the data supports it, fixing feed and policy problems, and keeping an eye on tracking. Every month I send a plain-English report on what changed and why, and every quarter I step back and review the structure as a whole.
How do you price your Google Ads freelancer services?
By scope, not a flat rate, because a single-country store with a small catalogue is a very different job from a multi-market account. My costs reflect an India base, so senior work usually comes in below similar US or UK specialists. We settle the fee after a discovery call, once I have seen the account.
Can you run Google Ads for a US or UK store from India?
Yes. Most of my clients are in the US and UK, and the work runs asynchronously with agreed response times. The time difference rarely matters for Google Ads, and changes often go live while you are offline.
Do you work as a white-label Google Ads partner for agencies?
Yes. Your clients only see your brand, reports carry your name and your tone, and I stay in the background.
How many clients should one Google Ads freelancer handle?
There is no magic number, but it has to be few enough that each account gets real attention every week. I limit my own roster, and if I do not have room to do your account justice, I will say so instead of taking it on and spreading myself too thin.
Am I locked in if I hire you?
No. Your account and its data always belong to you and sit in your own Google Ads account. After an initial period, I work on a monthly basis. I would rather keep clients because the work is good than because a contract says they have to stay.
Want to see how I would approach your account?
If you want a Google Ads freelancer who specialises in e-commerce, works from profit and follows a clear process, book a free discovery call below. We will go through your account together, I will point out where money is leaking, and you will get an honest answer about whether I am the right fit.